New research from the European Commission's Joint Research Centre shows that Spotify has helped to reduce the level of piracy in the countries where it is available. The work also reveals that Spotify reduces the number of digital track sales, but that those losses are cancelled out by the licensing fees paid by Spotify.
The researchers Luis Aguiar and Joel Waldfogel obtained the weekly levels of digital sales and of piracy via torrents for 8,000 artists for the time period 2012-2013. Combining this with data from Spotify, the researchers were able to establish two interesting results. As a post on TorrentFreak puts it: 'Based on this data the researchers conclude that Spotify has a clear displacement effect on piracy. For every 47 streams the number of illegal downloads decreases by one.' That may not sound like much, but given the large numbers of Spotify streams, the effect on piracy is observable.
That's the good news for the recording industry. Less welcome will be the other finding: 'According to the researchers, 137 Spotify streams reduce the number of individual digital track sales by one. Factoring in the revenue per stream and download, the overall impact is relatively neutral.' The more people listen to Spotify, the fewer digital music singles they buy. But the researchers note that overall, Spotify does not cause a loss for the recording industry, since the two effects—lower revenue from people buying fewer digital tracks, and gains from the streaming royalties—more or less cancel out.
Spotify is a digital music service that gives you access to millions of songs. We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. Playlists are a great way to save collections of music, either for your own listening or to share. To create one: Tap Your Library. Tap CREATE.; Give your playlist a name.
Spotify Free Reddit
AdvertisementThe fact that the availability of Spotify plays an important role in reducing the number of unauthorised downloads isn't a surprise, since previous research suggested exactly the same result. For example, a market survey carried out in Norway at the beginning of 2012 revealed that 'half the people who previously downloaded music illegally no longer do so after they have been given access to a streaming service.'
Back in June, Netflix's CEO Reed Hasting said that piracy—or rather, demand for easily streamed content—laid the groundwork for Netflix's launch in Spain.
Ad Free Spotify Reddit
The latest research is important because it goes beyond earlier reports in its use of much larger datasets, and because it comes from the European Commission's in-house science service, whose job is to provide 'evidence-based scientific support to the European policy-making process.' It provides further confirmation that the best way to tackle illegal downloads is not through punitive copyright enforcement, but by offering better legal services that people are happy to pay for.